Alfaia is a unique beer, exclusively sold in a traditional wine shop in Bairro Alto, one of the most iconic areas of Lisbon, Portugal. But the lack of identity kept her from standing out in the shop, and being the only beer, it looked out of place. A new concept was developed to redesign this beer brand. The irony of being a beer in a shop full of wines just like the black sheep of the family, was the starting point for the brand to become a character, with doubts and beliefs towards the other wines and herself. This concept expanded beyond the brand itself leading to a multitude of stories across the communication. Cheers!
new label and journal
Creative Agency: Leo Burnett Lisboa Executive Creative Director: Luciana Cani Design Creative Director Head of Art: Nuno Salvaterra Designer: António Silva Copywriter: Diogo Figueira Illustrator/Animator: António Silva Client: Alfaia