The Things That Things Tell

Along with its new branding, The Things that Things Tell project was developed for Lisbon’s Traditional Shops Circle. Its purpose is to tell personal stories that reconnected people thru a common object. This case focus on the project's brand design concept and applications specially a book that visually depicts the stories that were found and travels across Lisbon for people to write their own stories.

The book tells 3 stories each about an object that finds its way back to its first owner. Every page is connected by a string that also binds the blank pages at the end, waiting to be filled with different stories.

CREDITS

Client: Lisbon's Traditional Shop Circle
Agency: Leo Burnett Lisboa
Creative Direction: Nuno Salvaterra / Steve Colmar
Design: António Silva / Joana Carvalho
Copywriting: Diogo Figueira / Livia Babo
Motion Design: António Silva
Illustrations: António Silva (book cover, last content page and posters) / Joana Carvalho
Additional book illustrations: José Gouveia / António Segurado / Raquel Marques / Lucas Yu

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